After successful studies in business and economics, I decided at a very young age to become self-employed. In 2005 I already owned a store in a busy gallery in Brussels, and decided to expand into another area: CHOCOLATE. A commercial space became available in the same shopping gallery, and so the LEONIDAS adventure began. I was so convinced that it did not take me long to become the happy owner of several stores around Brussels. It’s always easier, of course, to expand with a brand that is well known to all Belgians.
With hindsight and years of experience, I have but one regret: that I did not have this idea 10 years earlier.