Leonidas, 100 years of innovation
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The founder of Leonidas dreamt of democratising chocolate. At the time, however, it was still a luxury product. To keep quality high and the price affordable, he decided to sell his chocolates directly from his workshop. A workshop that was so small, there was no customer door. So he served the passers-by through a sash window ... An immediate success!
In due course, the innovations of Leonidas became well known. The example of the Manon is the perfect illustration.
Invented in 1980, this type of chocolate is coated entirely in white chocolate. A revolutionary concept at the time, since tradition was a sugar coating. Today, the Manon has become such a classic that one is sold every 5 seconds worldwide.
Leonidas stands for quality, innovation and audacity. The brand is willing, moreover, to venture marriages that are atypical but show perfect mastery. Harmonious blends of flavours with chocolate to evoke new and tasty experiences.
Bring the heritage of Leonidas into your store to offer your customers extra moments of happiness … while increasing your turnover and profit!
Leonidas wants you to enjoy moments of pure bliss. That is why our Master Chocolatiers only use chocolate made with 100% pure cocoa butter.
Our Master Chocolatiers are obsessed with quality. They will only accept pure cocoa butter. That is why you won’t find a single drop of palm oil in our chocolate.
Leonidas chocolates are made in Belgium. Our Master Chocolatiers use only the finest ingredients, handling them with loving care and with a respect for tradition.
Leonidas chooses sustainable cocoa to produce its pralines. When your aim is to create moments of happiness for everyone, what’s more normal than caring about nature and humankind?